Osano Brand Designs
Problem
Osano, a fast-growing B2B SaaS company in the compliance space, had recently undergone a rebrand. However, the new visual identity included extraneous elements that felt haphazard and unprofessional, holding back the marketing team’s ability to execute at a high level.
Process
I was brought in to establish a single, cohesive, and professional visual system. The initial project was to streamline all marketing collateral and social media graphics. This engagement was so successful that it led to a year-long retainer, where I acted as their on-demand brand partner. My work expanded to include updating website graphics and designing high-concept themes for their entire industry trade show presence.
Outcome
The new, streamlined brand system transformed the marketing team's efficiency and impact. It eliminated the guesswork, empowered the team to move faster, and dramatically elevated the quality of their brand in the market.
This new system allowed them to:
- Double their campaign production
- Generate thousands of leads for their sales pipeline
- Visually outperform competitors at major industry events
- Maintain impeccable brand quality and consistency, even while scaling velocity
